Author: osg-beat

  • How to Get Comiket Exclusives After the Event (Without Being There)

    How to Get Comiket Exclusives After the Event (Without Being There)

    Last updated: July 12, 2026 — dates and prices verified against comiket.co.jp on July 12, 2026. I live in Japan, I’ve walked the Big Sight halls on a August morning, and I’ve also done the thing this article is actually about: missed a book and bought it online three weeks later for cover price.

    Here’s the thing nobody tells overseas fans: most of what sells at Comiket is not actually exclusive to Comiket. The panic is mostly manufactured — by scalpers, and by the genuine 5% of items that really are venue-only. Learn to tell those apart and you can get 80% of a Comiket haul from your couch, at close to face value, without paying anyone ¥1,200 to stand in a queue.

    The next one is Comic Market 108 (C108), August 15–16, 2026, at Tokyo Big Sight (official international page). The winter edition, C109, runs December 29–31, 2026 — unusually, three days, the first Comiket longer than two days since C97 in winter 2019, a response to circle application volume plus Big Sight’s ongoing East 4/5/6 renovations.

    One scope note before we start: this guide covers all-ages / general-audience doujin and goods only. A large share of Comiket’s floor is adult (R-18) material; we don’t cover it, link to it, or advise on it. Everything below is written for the all-ages half of the hall.

    The Answer Up Front

    • Circle doujinshi and doujin goods: just wait. Most circles send leftover stock to Toranoana, Melonbooks, or their own BOOTH shop. Expect listings to appear roughly 1–2 weeks after the event — Toranoana’s own help pages say stock normally goes live 3–4 days after arriving at the warehouse, but 7–14 days during busy periods, and the Comiket window is the busiest period there is. Buy through a proxy at cover price plus fees — you can price that fee layer before the event. This is the correct default.
    • Corporate-booth (企業ブース) goods: check the company’s own online store first. Most “Comiket goods” from a company are 先行販売 (senkō hanbai, advance sale) — they hit the company’s web store weeks later. A minority are 会場限定 (kaijō gentei, venue-limited) and never sold again. The words on the announcement tell you which, and they’re worth learning.
    • On-site buying agents (代行, daikō) are real but expensive and only worth it for true venue-exclusives. Japanese doujin proxies like B-Rise charge ¥400–¥1,200 per circle plus surcharges, and they only buy what they can physically reach in a crowd. You pay for a best effort, not a guarantee.
    • The aftermarket (Mercari, Yahoo! Auctions, Suruga-ya) is your last resort, not your first. Comiket items appear on Mercari the same weekend at 2–3× cover price. Wait 4–8 weeks and the same book is often available new from a shop, from the artist, at ¥800.
    • If you must panic-buy on day one, you are the reason the price is high.

    The single highest-value habit: before the event, check the circle’s X/pixiv/Comiket Web Catalog entry for the word 通販 (tsūhan, mail order). If it’s there, you don’t need to do anything on event day at all.

    First, Understand What “Comiket Exclusive” Actually Means

    Comiket has two economies stacked into one venue, and they behave completely differently after the doors close.

    Circle area (同人) Corporate area (企業ブース)
    Who sells ~30,000 hobbyist circles, tiny print runs Anime studios, game companies, goods makers (COSPA, publishers, VTuber agencies)
    Typical price ¥500–¥2,000 per book ¥1,500–¥10,000 per item
    Reprints? Only if the artist personally decides to (再版) Corporate stock is often reordered or restocked
    After the event Leftovers go to Toranoana / Melonbooks / BOOTH, usually within 1–2 weeks Goods appear on the company’s own web store — or never again
    Realistic online odds High. This is the good news. Coin flip, determined by one Japanese word (below)

    The mistake overseas fans make is applying corporate-booth panic (“it’s limited! it’s gone forever!”) to circle books, which are mostly not limited in that way at all — and applying circle-area patience (“it’ll show up secondhand eventually”) to corporate venue-exclusives, which sometimes genuinely won’t.

    Route 1: Wait for the Shops (the default, and the cheapest)

    After Comiket, circles box up what didn’t sell and ship it to a doujin retailer for consignment (委託, itaku). This is completely normal and completely expected — for most circles, shop sales outstrip event sales.

    Where it lands:

    • Toranoana — the biggest new-release channel. Does not ship overseas; maintains an official list of approved proxies (Buyee, ZenMarket, tenso.com, AOCS, RAKUFUN, JPGOODBUY). Use one of those.
    • Melonbooks — the other pillar. Also no overseas shipping, also proxy-only. Many circles stock one and not the other, so check both.
    • BOOTH — pixiv’s marketplace, where the artist sells directly. Digital editions can be bought from anywhere with an overseas card. Physical items go through BOOTH’s official Buyee integration. Increasingly the first place a circle lists post-event leftovers, because it’s the least paperwork for them.

    Full store-by-store comparison in our doujinshi buying guide.

    The timing, concretely. Toranoana’s circle-facing help page states that stock normally goes on sale 3–4 days after arriving at the warehouse, but during 繁忙期 (busy periods) it takes 7–14 days (source) — and Tora explicitly warns circles that for events with 1,000+ circles, intake and listing can take about a week. Melonbooks behaves similarly; circle write-ups routinely report the “in stock” flag flipping about a week after Comiket.

    So the honest post-Comiket calendar looks like this:

    When What’s happening What you should do
    Before the event Circles post 新刊 (new release) announcements on X/pixiv. Many say 通販あり (mail order available) or link a pre-order. This is the highest-leverage moment. Bookmark or pre-order. Costs you nothing.
    Event day Books sell; some circles post 完売 (sold out). Nothing. Watching a livestream of a queue does not help you.
    Day 1–3 after Circles ship leftovers to Tora/Melon; BOOTH listings sometimes go up immediately. Check the artist’s BOOTH. This is the fastest legitimate route.
    Week 1–2 Consignment stock goes live at Toranoana and Melonbooks. Buy here. Cover price + proxy fees. This is where most of your haul comes from.
    Week 2–8 Aftermarket prices deflate as shop stock proves the item isn’t rare. Re-check anything you gave up on.
    Month 2–6 Popular books may get a 再版 (reprint) announced by the artist. Follow the circle on X. Reprints are announced there, nowhere else.
    6 months+ Truly-gone books surface secondhand on Suruga-ya / Mercari / Yahoo! Auctions. Set saved searches. Patience game now.

    Reality check: not every circle consigns. Small circles, one-off circles, and circles who printed exactly 50 copies often sell out at the table and never touch a shop. If a circle’s X bio has no shop links and their announcement never says 通販, that book genuinely is event-only, and you’re in Route 3 or Route 4 territory.

    Route 2: Corporate Booth Goods — One Word Decides Everything

    Corporate-area goods follow a different logic, and the announcement text tells you which kind you’re looking at:

    • 先行販売 (senkō hanbai) — “advance sale.” Sold at Comiket first, then sold normally afterward on the company’s own online store or in shops. You can just buy it later. COSPA’s C108 booth page, for example, is explicitly advertising 先行販売 merchandise across its three booths (二次元コスパ #2534, GEE!STORE #2531, BBshop #122).
    • 会場限定 (kaijō gentei) — “venue-limited.” Sold at the event and nowhere else. No web store, no restock. This is the real thing.
    • 数量限定 (sūryō gentei) — “quantity-limited.” Limited units, but not necessarily venue-only. Often the leftovers hit the web store a month later.

    The practical move: find the company’s official X account or product page, look for those words, and if it says 先行販売, do nothing and check their store in 2–6 weeks. If it says 会場限定, you’re choosing between an on-site agent (Route 3) and the aftermarket (Route 4), and you should decide before the event, because that’s when agents take orders.

    One caveat worth stating plainly: companies are not consistent, and plenty of booth items carry no label at all. When in doubt, assume it will be resold online, because most things are — and if you’re wrong, the aftermarket still exists.

    Route 3: On-Site Buying Agents (代行 / daikō)

    These are Japanese services whose staff physically attend Comiket and buy for you. They’re a niche, domestic-facing industry, and they’re the only way to get a true venue-exclusive at anything near face value.

    How it works: you submit a want-list (circle name, hall/block/booth number, title, quantity) before the event — usually with a deadline several days out — they queue and buy, then they ship. Most are Japanese-language-only and require a Japanese address, which means for overseas buyers you’re often stacking a daikō service and a forwarding service (tenso.com and friends) on top of each other.

    What it costs. B-Rise, one of the long-running doujin proxy services, publishes its fee schedule:

    Fee Amount
    Standard proxy fee ¥400–¥1,200 per circle, varying by booth type and location in the hall
    4th+ book from the same circle +¥200 per book
    Thick books (1 cm+) +¥100 per cm
    Non-book goods +¥200 per item
    “Exclusive” dedicated buyer (large event) ¥18,000 base, + ¥600 per circle beyond 20
    Provisional charge when price is unknown ¥1,000/book, ¥2,000/new release, ¥3,000/goods (reconciled later)

    Read that table again: on a normal service tier, a ¥1,000 doujinshi from a popular circle in a bad corner of the hall can carry a ¥1,200 fee — a 120% surcharge before shipping. And the deeper problem is structural:

    • No guarantee. If the item sells out before the buyer reaches the booth, you get nothing (fees for that circle are typically refunded, but your time isn’t).
    • Popular circles are exactly the ones that sell out. The agent is queueing in the same crowd as everyone else.
    • They can’t be everywhere. One person can realistically clear a handful of high-demand booths in the first hour.
    • The language wall. Most of these services are built for Japanese customers; overseas onboarding is not their business.

    When it’s actually worth it: a genuine 会場限定 corporate item, or a circle you know never consigns, where the alternative is paying a scalper triple. When it’s not worth it: anything a circle is going to put on BOOTH nine days later.

    Note that general-purpose international proxies (Buyee, ZenMarket, Neokyo — compared in our proxy service guide) generally do not send staff to Comiket. They buy from shops. Don’t confuse the two categories; they solve different problems.

    Route 4: The Aftermarket (Mercari, Yahoo! Auctions, Suruga-ya)

    Comiket items hit Mercari Japan and Yahoo! Auctions within hours of the halls closing — sometimes while the event is still running. This is 転売 (tenbai, scalping), it is culturally despised in doujin circles, and it is also, unavoidably, sometimes the only remaining route.

    What to expect:

    • Markup on event weekend: typically 2–3× cover price, and far more for anything hyped. Because doujinshi are self-published in small runs and reprints are entirely at the artist’s discretion, genuine scarcity is real — and scalpers price against that fear.
    • The decay curve is your friend. Once shop consignment stock goes live in week 1–2, the scarcity premium collapses for anything that was consigned. Waiting two weeks costs you nothing and frequently saves you 60%.
    • Suruga-ya is the patient collector’s tool, not the day-one tool. Its doujin category is enormous and back-catalog-deep, and non-hyped books often go below cover price. But Comiket’s newest releases take months to reach it. Note also that Suruga-ya’s English site marks prices up substantially versus the Japanese one — we did the math in our Suruga-ya vs proxy comparison.
    • Condition and authenticity. Doujinshi are thin, softcover, and easily damaged; secondhand listings vary wildly. And where money flows, counterfeits follow — see our Mercari bootleg red flags guide before you spend real money on a “sealed” event exclusive.

    A note on scale, so you understand the scalping culture you’re buying into: at C107 (December 2025, Comiket’s 50th anniversary year), the entry wristbands themselves — ¥1,210 face value — were being resold at roughly six times that, with some listings above ¥10,000, despite the organizers explicitly prohibiting resale and warning that resold wristbands are invalid at the door. If people will scalp the ticket, they will absolutely scalp the books.

    The Japanese Vocabulary That Actually Matters

    You don’t need to read Japanese. You need to recognize about ten words on a product page or an X post. Copy-paste them into search boxes; don’t try to type them.

    Japanese Reading Meaning Why you care
    通販 tsūhan Mail order / online sales The single most important word. If a circle’s post has it, you can buy online.
    委託 itaku Consignment (to a shop) “委託します” = it’s going to Toranoana/Melonbooks. Wait 1–2 weeks.
    新刊 shinkan New release The book they made for this event.
    既刊 kikan Back catalog Older books, usually easy to get.
    完売 kanbai Sold out At the event ≠ gone forever. Check for 委託/再版.
    再版 / 再販 saihan Reprint Announced only on the artist’s X/pixiv. Follow them.
    会場限定 kaijō gentei Venue-limited Genuinely event-only. No online sale planned.
    先行販売 senkō hanbai Advance sale Sold at the event first; online later. Relax.
    数量限定 sūryō gentei Limited quantity Limited units, not necessarily venue-only.
    特典 tokuten Bonus item Shop-specific extras (bromides, cards) differ by store.
    サークル sākuru Circle The publishing unit. Search by circle name, not artist handle.
    転売 tenbai Scalping / reselling What you’re paying for on Mercari day one.
    海外発送不可 kaigai hassō fuka No overseas shipping Expected. This is what proxies are for.

    The killer search pattern: Google [circle name in Japanese] 通販 or [circle name] 委託. It usually lands you straight on the Toranoana or Melonbooks product page, bypassing every Japanese-language store search UI entirely.

    Pitfalls

    Assuming “sold out at Comiket” means “gone.” It nearly always doesn’t. 完売 at the table is the beginning of the shop-consignment pipeline, not the end of the story.

    Paying an on-site agent for something the circle will consign. This is the most common and most expensive mistake. Check the circle’s X bio for shop links first.

    Buying on event weekend. Prices are at their absolute peak in the 72 hours after the halls close. This is the worst possible moment to transact.

    Ignoring the corporate/circle distinction. They have opposite risk profiles. Circle books: patient. Corporate 会場限定: decide before the event or accept the aftermarket.

    Forgetting your proxy still has to buy it. Toranoana and Melonbooks consignment stock for hot circles can sell out again within days of going live. There’s a lag between you clicking and your proxy clicking. Pre-fund your proxy account before the restock window so you’re not topping up while stock evaporates.

    US buyers: budget for duties. Since the de minimis change in 2025, US orders of any value can attract import charges. It applies to a ¥900 doujinshi the same as a ¥90,000 figure. See our US tariff guide.

    Don’t ask the artist to ship to you. They’re a hobbyist with a day job. Their answer is already in their profile: a BOOTH link, or a Buyee mention.

    FAQ

    When exactly is the next Comiket?
    C108: August 15–16, 2026, Tokyo Big Sight, 10:30–16:00. C109: December 29–31, 2026 (three days). Both confirmed on comiket.co.jp.

    Can I buy a wristband from overseas and just go?
    Wristbands went on sale July 11, 2026 through Animate, Toranoana, Melonbooks and eplus: AM entry ¥1,210 (¥1,331 as an eplus e-ticket), PM entry ¥440 in stores / ¥1,000 on-site. Early Entry tickets (¥5,000 + ¥385 fee) were lottery-only and are sold out for C108. Do not buy a resold wristband — the organizers state resold wristbands are invalid and you can be refused entry.

    How long until my book appears on Toranoana or Melonbooks?
    Plan for 1–2 weeks after the event. Toranoana’s own documentation says 3–4 days normally, 7–14 days when busy. Comiket is the definition of busy.

    Do Toranoana and Melonbooks ship to me directly?
    No, neither ships overseas. Use a proxy — Toranoana publishes an approved list; Buyee has an official Melonbooks flow. BOOTH is the exception for digital items, which you can buy directly with an overseas card.

    Is an on-site buying agent worth it?
    Only for true 会場限定 items or circles that demonstrably never consign. At ¥400–¥1,200 per circle with no guarantee of success, it’s an insurance policy, not a shopping method.

    What about adult doujinshi?
    Out of scope. This site covers all-ages / general-audience doujin and goods only.

    The item is genuinely venue-exclusive and I missed it. Now what?
    Mercari and Yahoo! Auctions via proxy, then patience. Set saved searches, wait for the weekend premium to decay, and check our bootleg red flags guide before paying a premium for anything “sealed.”


    Sources & methodology

    Event dates, hours, wristband types and prices, and anti-resale rules verified July 12, 2026 against the Comic Market Preparatory Committee’s official pages: C108 information for international participants, C108 ticket page, and the C109 schedule announcement (three-day format, East 4/5/6 renovation). Consignment lead times from Toranoana’s circle help page (3–4 days normal, 7–14 days in busy periods) and Toranoana’s overseas shipping / approved agency page. Corporate-booth practice illustrated with COSPA’s official C108 booth page (先行販売, booth numbers). On-site proxy fees quoted from B-Rise’s published fee schedule, July 2026. Wristband resale figures for C107 from this December 2025 report. Circle lookup via the Comiket Web Catalog International edition. Secondhand doujin context from Suruga-ya’s English doujin category and BOOTH’s Buyee integration announcement.

    Uncertainty note: post-event restock timing is a range, not a promise — it depends on when each circle ships their boxes, and small circles sometimes take a month or never consign at all. Corporate booths do not always label items 先行販売 or 会場限定, so treat unlabeled goods as genuinely uncertain.

  • How Much Do Anime Figures Actually Cost in Japan? (Real Price Data, July 2026)

    Last updated: July 12, 2026 — every price below was pulled from a live listing on the day of writing. I live in Japan, buy figures here, and for this article I priced the same items on Japanese sites and US sites on the same afternoon so the comparison is apples to apples rather than vibes.

    The internet’s mental model of figure prices is stuck in 2016: “Nendoroids are ¥4,000, prize figures are pocket change, and everything’s cheaper if you import it from Japan.” Two of those three are now wrong, and the third is only half-right.

    Here is what figures actually cost in Japan in July 2026, category by category, with the overseas price sitting right next to it.

    The Answer Up Front

    • A standard Nendoroid now costs ¥6,500–¥7,700 in Japan (tax included). Not ¥4,000. The July 2026 lineup on Good Smile’s own store runs from ¥6,500 (Nendoroid Hideo Kojima) to ¥7,500 (Nendoroid Xiao), with exclusives at ¥8,500.
    • A new 1/7 scale figure costs ¥25,000–¥42,000. Good Smile’s own in-house scale line sits lower, ¥16,500–¥35,000.
    • Prize figures — the Sega Luminasta and Banpresto lines you see everywhere — have no retail price at all. By law, an arcade prize can’t exceed roughly ¥1,000 in retail value. On Japan’s used market they settle at ¥700–¥1,700. The same figures sell new in the US for $25–$39.
    • The spread only exists on the secondhand and prize market. For a new, in-print figure, importing from Japan in 2026 is not cheaper — it’s usually more expensive. A Good Smile 1/7 Kisaki figure is ¥19,800 in Japan (≈$123) and $122.99 at BigBadToyStore. Buy it via a proxy and you’ll pay about $187 once Japan’s consumption tax, proxy fees, EMS, and the US surcharge land on it.
    • The real arbitrage in 2026 is used prize figures and out-of-print stock, where a ¥700 Suruga-ya listing corresponds to a ¥4,700-and-up eBay sale. Everything else, buy locally.

    Exchange reference used throughout: ¥161.6 = US$1 (Trading Economics, July 10, 2026). The yen is down about 9.7% against the dollar over twelve months, which is doing a lot of the work in these numbers.

    Now the data.

    1. Prize Figures (プライズ): The Category Everyone Misunderstands

    They are capped by law, not by market

    A Sega Luminasta or Banpresto Grandista figure is not a retail product. It’s an arcade prize, and under the National Police Agency’s interpretation of the Entertainment Business Act, a crane-game prize’s retail value must be roughly ¥1,000 or less — a cap raised from ¥800 on March 1, 2022 after two decades, because manufacturers said they could no longer hit ¥800 without gutting quality (regulatory explainer).

    That single rule is why a 21cm painted PVC figure exists at a price point that makes no sense to Western collectors. It isn’t a bargain — it’s a legal ceiling.

    What they cost in Japan, right now

    These are live Suruga-ya listings pulled July 12, 2026, all Sega Luminasta, all used. “Marketplace” is the cheapest third-party offer on the same page — the price a Japanese collector who dumps a duplicate actually gets.

    Figure (Sega Luminasta) Suruga-ya, used Cheapest marketplace offer
    Nemu Miyao (Witch Watch) ¥690 ¥480
    Nico Wakatsuki (Witch Watch) ¥730 ¥490
    Suguru Geto (JJK 5th Anniversary) ¥820 ¥710
    Misaki Shokuhou, Fallen Angel Maid (Railgun T) ¥940 ¥490
    Marin Kitagawa, “Cheering!” (My Dress-Up Darling) ¥980 ¥460
    Hatsune Miku, Christmas 2025 ¥1,000 ¥670
    Hatsune Miku, Classical Maid ¥1,050 ¥700
    Abigail Williams, Heroic Spirit Attire (FGO) ¥1,180 ¥500
    Taro Sakamoto, Serious Ver. (Sakamoto Days) ¥1,700 ¥420
    Gojo Satoru, Hollow Purple (JJK) ¥4,000 ¥3,000

    Across all 330 Luminasta listings on Suruga-ya that day, the price distribution clusters hard: 60 items in the ¥700–999 band, 71 in ¥1,000–1,299, 37 in ¥1,300–1,599. The median used Luminasta is about ¥1,200 — roughly $7.50. Only genuine chase figures (that Gojo) break ¥3,000.

    What the same figures cost overseas

    New, from a US retailer (BigBadToyStore, July 12, 2026), the Luminasta line is priced $24.99 on pre-order and $25–$39 in stock. Same sculpts:

    Figure Suruga-ya, used (JP) BigBadToyStore, new (US) Ratio
    Nemu Miyao ¥690 (≈$4.27) $28.99 6.8×
    Nico Wakatsuki ¥730 (≈$4.52) $28.99 6.4×
    Misaki Shokuhou ¥940 (≈$5.82) $28.99 5.0×
    Marin Kitagawa (Cheering!) ¥980 (≈$6.06) $28.99 4.8×
    Abigail Williams ¥1,180 (≈$7.30) $28.99 4.0×
    Taro Sakamoto (Serious) ¥1,700 (≈$10.52) $28.99 2.8×

    eBay tells the same story from the other direction. These are sold listings from the week of July 6–12, 2026 (shown in yen because I searched with a Japan ship-to address; the shipping column is what the buyer actually paid on top):

    Figure Suruga-ya, used (JP) eBay sold, new (item + shipping)
    Suguru Geto, JJK 5th Anniversary ¥820 ¥4,770 + ¥3,211
    Gojo Satoru, JJK 5th Anniversary ¥1,580 ¥3,895 + ¥8,360
    Hatsune Miku, Christmas 2025 ¥1,000 ¥2,587 + ¥9,182
    Hatsune Miku, Classical Maid ¥1,050 ¥3,395 + ¥9,104
    Gojo Satoru, Hollow Purple ¥4,000 ¥6,467 (free shipping, JP seller)

    Look at the shipping column. A single boxed prize figure costs ¥3,000–¥10,500 to ship from Japan. That is the entire ballgame, and it’s why the 5× “spread” is less exploitable than it looks. More on that below.

    2. Nendoroids: The Price Everyone Still Quotes Is Two Price Hikes Out of Date

    Good Smile’s Nendoroid MSRP has drifted upward relentlessly. The 2026 lineup, verified against Suruga-ya’s 定価 (list price) field and cross-checked on goodsmile.com the same day:

    Nendoroid JP MSRP (tax incl.) JP street price (Suruga-ya, new) Official US price
    Korilakkuma ¥4,800 $31.99 (Good Smile US)
    Rilakkuma (rerelease) ¥5,800 $38.99 (Good Smile US)
    Hideo Kojima (No.3083) ¥6,500 $48.99 (BBTS)
    Konata Izumi 2.0 (Lucky Star) ¥6,500 ¥6,100 $41.99 (Good Smile US)
    Black Jack, Anime Color Ver. ¥6,500 ¥5,980
    Ako Amau (Blue Archive) ¥6,900 $45.99 (Good Smile US)
    Arale Nakamachi (BanG Dream!) ¥6,900 $45.99 (Good Smile US)
    Naked Snake (MGS Δ) ¥6,900 ¥6,000 (time sale) $43.99 (Good Smile US)
    Rintaro Okabe 2.0 (Steins;Gate) ¥6,900 ¥6,300
    Oguri Cap (Umamusume) ¥7,000 ¥6,900
    Gaia (Genshin Impact) ¥7,200 ¥6,600
    Meruem (HUNTER×HUNTER) ¥7,300 ¥6,900
    Xiao (Genshin Impact) ¥7,500
    Phainon (Honkai: Star Rail) ¥7,500 ¥6,800 (time sale)
    Kinako ¥7,700 ¥7,200
    Toshiya Miyata (GSC exclusive) ¥8,500

    Three things fall out of this table.

    The standard Nendoroid MSRP band in 2026 is ¥6,500–¥7,700. If a guide tells you ¥4,000–¥5,000, it was written before the last two rounds of increases. (Collectors on MyFigureCollection have been tracking this climb for years; I couldn’t confirm a formal Good Smile price-increase press release, and I don’t think one exists — the MSRP simply crept up release by release.)

    The Japanese street price is 5–12% below MSRP, because retailers like Suruga-ya discount new stock and run daily time sales. That ¥6,900 Naked Snake was ¥6,000 on the day I looked.

    And here is the part nobody says out loud: the official US price is roughly the Japanese MSRP. ¥6,900 at ¥161.6 is $42.70. Good Smile US charges $43.99 for the same Nendoroid. Konata 2.0: ¥6,500 = $40.22, sold in the US for $41.99. That is a 3–8% premium — not the 40–60% markup the “always import” crowd assumes. Third-party US retailers sit a bit higher (BBTS lists most new Nendoroids at $42.99–$58.99), which is where the real markup lives.

    Used Nendoroids in Japan barely discount at all: Suruga-ya’s used prices for recent releases land at ¥5,700–¥6,800, within a few hundred yen of new. Nendoroids hold value here.

    3. Scale Figures (1/7, 1/8): Where the Spread Is Basically Zero

    Official Japanese MSRPs, from live AmiAmi pre-order listings and goodsmile.com, July 2026:

    Figure Scale JP MSRP (tax incl.) ≈ USD at ¥161.6
    G.S. Collection Kisaki: Memorial Lobby Ver. (Blue Archive, GSC) 1/7 ¥19,800 $122.50
    Yanagi Uzaki, Cow Bikini (GSC, rerelease) scale ¥19,800 $122.50
    Temari Tsukimura 1/7 ¥25,300 $156.60
    Lou Magmel (CODE VEIN II) 1/7 ¥27,500 $170.20
    Chisato/Takina: Key Visual Ver. (GSC) scale ¥35,000 $216.60
    Amiya: Blooms of Time (Arknights) 1/7 ¥35,750 $221.20
    Yvonne (Arknights: Endfield) 1/7 ¥42,350 $262.10

    So: ¥25,000–¥42,000 is the working range for a new 1/7 from a major maker, with Good Smile’s own line running cheaper at ¥16,500–¥35,000.

    Now the punchline. The Good Smile 1/7 Kisaki figure is ¥19,800 in Japan. BigBadToyStore has the identical figure on pre-order at $122.99. The yen price converts to $122.50.

    That is not a coincidence and it is not a markup — it’s what happens when a US distributor imports at wholesale, pays no Japanese consumption tax (exports are zero-rated), and ships by container instead of EMS. Comparable 1/7s at BBTS: Alter’s Azur Lane Implacable at $224.99, FuRyu’s F:Nex line at $158.99–$182.99, Kotobukiya’s Hindenburg at $309.99 — all sitting in the same band as the yen MSRPs.

    For a new, in-print scale figure, there is no Japan discount to capture. You are competing with a professional importer, and you will lose.

    4. Trading Figures, Blind Boxes and Acrylic Goods

    The cheap end of the market, for completeness:

    Item type Typical JP price Overseas equivalent
    Gashapon / capsule toy (Bandai) ¥300–¥500 (some ¥800) $8–$15 per capsule from importers
    Ichiban Kuji ticket (one draw) ¥700–¥1,000 (e.g. ¥850 for the 2026 HUNTER×HUNTER kuji) $12–$18 per ticket
    Nendoroid Surprise blind box (set of 6) $125.99 (BBTS, Blue Archive)
    Acrylic stand (Good Smile, large) ¥2,800
    Rubber keychain (GSC, Dandadan) ¥1,650
    “Big” acrylic light stands, used ¥450–¥980 (list price was ¥3,300)

    The Ichiban Kuji spread — ¥850 in a Japanese convenience store versus $12–$18 overseas — is the most extreme ratio in this entire article, and it’s the one category where a proxy genuinely, reliably pays for itself. Used acrylic goods are the other: a ¥3,300 standee that sells for ¥450 secondhand is close to free.

    Why the Spread Exists (and Why It’s Smaller Than It Looks)

    The weak yen. At ¥161.6 to the dollar, down ~9.7% year-on-year, every Japanese price is on sale for dollar holders before anyone touches a markup. This is the single biggest driver, and it’s also the least stable — it can reverse.

    The consumption tax nobody mentions. Japan’s consumption tax is 10%, and Japanese retail prices are quoted tax-inclusive. Exports are zero-rated, so a US distributor importing at wholesale never pays it, and stores like AmiAmi strip it out for international orders (“no taxes are included in our price”). But a proxy service buys domestically, which means you pay the 10%. Using a proxy to “avoid the middleman” means voluntarily paying a tax the middleman is exempt from. (Note also: Japan’s tax-free shopping system for tourists switches to a refund-at-departure model on November 1, 2026 — you’ll pay the tax in-store and claim it back at the airport, ¥5,000 minimum purchase.)

    Shipping, which dominates everything. The eBay data above is brutal on this point: ¥3,000–¥10,500 to ship one prize figure. Japan Post EMS to the US is ¥3,900 for 0.5 kg and ¥12,700 for 4 kg. Figures are light and enormous — the worst possible cargo, and couriers bill them by volume rather than weight. A container ship doesn’t care; your parcel does. Picking the right service is the biggest lever you have here: we compared every option in the cheapest ways to ship from Japan in 2026.

    The US surcharge. De minimis is still suspended, and the current 10% ad valorem Section 122 surcharge (effective February 24, 2026 under Proclamation 11012) applies to essentially all imports. It is scheduled to expire by operation of law on July 24, 2026 — twelve days from this writing — and what replaces it is genuinely unknown. Full detail in our US tariff guide.

    And prize figures never had a price to inflate. A ¥1,000-capped arcade prize that a US shop lands, warehouses, and sells for $28.99 isn’t being gouged — it’s being retailed for the first time in its life.

    So Is It Actually Cheaper to Buy From Japan?

    Three worked examples, all using real prices from this article, Neokyo/ZenMarket fees as of July 2026, EMS rates, and a 10% US duty. For an item that isn’t one of these, run it through our proxy fee calculator — same cost stack, your numbers.

    Case A: One new Nendoroid

    JP + proxy Good Smile US
    Item (Nendoroid Naked Snake) ¥6,000 (Suruga-ya, new) $43.99
    Proxy fee ¥500 (ZenMarket)
    International shipping (EMS 0.5 kg) ¥3,900 ~$8
    US duty (10%) ¥600
    Total ¥11,000 ≈ $68 ≈ $52 + sales tax

    The US official store wins by ~$15. This surprises people. It shouldn’t: Good Smile US prices at roughly the yen MSRP, and you skip the tax, the fee, and the EMS bill.

    Case B: One new 1/7 scale figure

    JP + proxy BigBadToyStore
    Item (GSC Kisaki 1/7) ¥19,800 $122.99
    Proxy fee ¥500
    International shipping (EMS 2 kg) ¥7,900 $0 (free over $99)
    US duty (10%) ¥1,980
    Total ¥30,180 ≈ $187 ≈ $123 + sales tax

    The US retailer wins by ~$64, or 34%. Not close.

    Case C: Five used prize figures from Suruga-ya

    JP + proxy BigBadToyStore (new)
    Items (the five ¥690–¥1,180 Luminastas above) ¥4,520 5 × $28.99 = $144.95
    Proxy fee (5 × ¥350, Neokyo) ¥1,750
    Packing ¥500
    International shipping (EMS 4 kg — prize figures are bulky) ¥12,700 $0
    US duty (10%) ¥452
    Total ¥19,922 ≈ $123 ≈ $145 + sales tax

    Japan wins — by about $22, or 15%. On items whose Japanese price is one-fifth of the US price. That is how completely shipping eats the arbitrage on bulky, cheap goods.

    Push the item count to ten or fifteen and the maths improves (shipping scales slower than item count). Swap the prize figures for something small and JP-exclusive — doujinshi, acrylics, kuji prizes, out-of-print Nendoroids — and Japan wins outright, because there’s no US listing to compare against at all.

    The honest bottom line for July 2026: import from Japan when the item is used, out-of-print, JP-exclusive, or small and dense. Buy locally when it’s new, in-print, and licensed for Western distribution. The days when “just use a proxy” was blanket good advice ended when the yen weakened enough for US distributors to price at parity.

    Pitfalls

    Prize figure boxes are enormous. A ¥690 figure ships in a box built for arcade stacking. Proxies charge by dimensional weight. Ask them to discard the outer box (most will, if you say so in writing) — it can halve your shipping. It also destroys resale value, so decide which you care about.

    Suruga-ya’s used grades are loose. 状態難 means real damage, 箱なし means no box, ジャンク means junk. Two identical listings at different prices are almost always a condition gap, not a bargain. See our Suruga-ya guide.

    Suruga-ya’s English site marks up 40%. Verified July 12, 2026 — exactly 1.40× the Japanese price on every item checked. It is not a shortcut to Japanese pricing.

    Prize figures are the most-counterfeited category on Mercari and Yahoo! Auctions, precisely because they’re cheap enough that nobody inspects them. Our bootleg red flags guide covers what to look for.

    Every duty number here expires on July 24, 2026. Re-check before you commit to a large order.

    FAQ

    How much is a Nendoroid in Japan?
    ¥6,500–¥7,700 for a standard release in 2026, tax included; ¥8,500 for Good Smile exclusives. Japanese shops typically discount new stock 5–12% below MSRP.

    Why are prize figures so cheap in Japan?
    Because they legally have to be. Japan’s arcade-prize regulations cap a crane-game prize’s retail value at roughly ¥1,000. They’re manufactured to hit that number, and they’ve never had a retail price.

    Is it cheaper to buy figures in Japan?
    For used, secondhand, and prize figures: yes, dramatically — often 3–6× cheaper before shipping. For new, in-print figures sold by Western distributors: no. Good Smile US and BigBadToyStore price at roughly the yen MSRP, and a proxy adds Japan’s 10% consumption tax, a service fee, and EMS on top.

    What about buying figures in person in Japan?
    Best of both worlds — you skip proxy fees and international shipping entirely, and from November 1, 2026 you can reclaim the 10% consumption tax at the airport on purchases over ¥5,000. Akihabara and Nakano Broadway prize-figure bins are where those ¥500 Luminastas live.

    Do these prices include Japanese consumption tax?
    Every yen figure in this article is tax-inclusive (税込), which is how Japanese retail prices are legally displayed. US prices exclude state sales tax.

    Will the yen stay this weak?
    Nobody knows, and anyone who tells you otherwise is guessing. At ¥161.6 the “Japan is cheap” story is largely an FX story. If the yen strengthens to ¥130, most of the spread in this article closes on its own.


    Sources & methodology

    All prices sampled July 12, 2026 from live listings. Japanese prices: suruga-ya.jp (used and new figure listings, including the 定価/list-price field) and goodsmile.com (official MSRPs, verified on individual product pages such as Nendoroid Xiao and Nendoroid Hideo Kojima); 1/7 scale MSRPs from live AmiAmi pre-order pages. Overseas prices: BigBadToyStore and Good Smile US product listings, and eBay sold listings from July 6–12, 2026. Exchange rate ¥161.6/USD from Trading Economics (July 10, 2026). The arcade-prize value cap and its 2022 revision from ¥800 to ¥1,000: Bengo4 News and this regulatory explainer. Consumption-tax treatment of exports from AmiAmi’s customs page; the November 2026 tax-free refund switch from Japan Travel. Shipping from Japan Post’s official EMS schedule. US duty status from Nakachi Eckhardt & Jacobson’s Section 122 analysis. Proxy fees per our own proxy comparison.

    Two honest caveats. First, I could not find a formal Good Smile Company press release announcing a Nendoroid price increase — the MSRP has drifted upward release by release rather than in an announced step, so I’ve reported the observed 2026 range rather than a stated one. Second, prize figures have no official retail price by design, so every “Japanese price” for them in this article is a secondary-market price, not an MSRP. Prices, duty rates, and the exchange rate all move; the tariff regime in particular changes on July 24, 2026.

  • Mercari’s Global App vs Proxy Services: Which Should You Actually Use? (2026)

    Last updated: July 12, 2026 — verified against Mercari’s official announcements and each proxy’s official fee page. I live in Japan, use Mercari Japan constantly, and route packages overseas for friends through proxies most months. This article is about the one question every overseas Mercari buyer is now asking: now that Mercari has its own international app, is the proxy era over?

    Short answer: no, but the map has changed, and it changed on June 17, 2026, when Mercari launched the Global App in the United States — its third market after Taiwan and Hong Kong.

    The most useful thing I can tell you up front is what the Global App actually is, because almost every English write-up gets this wrong. It is not “Mercari Japan shipping to you.” It is a proxy service operated by Mercari itself. Understanding that one fact tells you almost everything about when it wins.

    The Answer Up Front

    • Buying only from Mercari Japan, and you’re in the US? Start with the Global App. There is no third-party service fee, duties are quoted at checkout via Zonos, and Mercari inspects every item before it ships. On a pure-Mercari haul it is very likely the cheapest and simplest route.
    • Buying from Mercari plus anywhere else (Yahoo! Auctions, Mandarake, AmiAmi, Suruga-ya’s own site, Rakuten)? Proxy, no contest. The Global App cannot put a Yahoo! Auctions win and a Mercari figure in the same box. Consolidation is still the proxies’ moat.
    • Not in the US, Taiwan, or Hong Kong? The Global App doesn’t exist for you yet. Mercari’s stated target is 50+ countries and regions by 2028. Until then: proxy.
    • Buying something where condition is contested — a used figure with a vague description, a graded-card-adjacent listing, anything you suspect is a bootleg? Proxy. You can pay ZenMarket ¥500 to photograph the item in the warehouse and cancel before it crosses the ocean. Mercari’s inspection is Mercari’s inspection; you don’t get to look first.
    • Auction sniping, pre-owned store stock, doujinshi from Mandarake? Not Mercari’s problem. See our proxy comparison.

    The honest caveat, stated once and loudly: Mercari has not published a buyer-facing fee schedule or international shipping rate card for the Global App. Everything below about proxy costs is sourced from official fee pages. Everything about the Global App’s price is either from Mercari’s own claim (it is cheaper than going through a proxy) or from what you see at checkout in the app. Nobody should tell you they’ve modeled the Global App’s total cost to the yen. I can’t, so I won’t.

    What the Global App Actually Is

    Mercari Japan does not ship overseas. It never has. What it has instead is an official cross-border sales program, documented in Mercari’s Japanese help center, and the mechanism is spelled out in one sentence:

    「メルカリ、またはメルカリと公式連携した越境EC事業者が、メルカリを利用できない海外在住のお客さまからの購入依頼を受け、メルカリの出品者から商品を購入のうえ、海外に発送を行うサービスです。」

    Translated: Mercari, or a cross-border e-commerce operator officially partnered with Mercari, receives a purchase request from an overseas customer who cannot use Mercari, buys the item from the Mercari seller, and ships it overseas.

    That is the definition of a proxy service. The Japanese seller ships to a domestic Japanese address. Somebody in Japan receives it, checks it, repacks it, and exports it. The only question is who that somebody is.

    Mercari’s help page lists its own official account (メルカリ海外取引サポート) alongside more than 40 partnered proxy operators — Buyee, ZenMarket, and FROM JAPAN among them. The Global App is Mercari cutting out the middleman by becoming the middleman. Its structural advantage is that it owns the marketplace, so it can skip the service fee a third party has to charge. Its structural limitation is that it only owns one marketplace.

    Status Check: What’s Real as of July 12, 2026

    Status
    Launch: Taiwan & Hong Kong September 30, 2025 (announcement)
    Launch: United States June 17, 2026 (announcement)
    Everywhere else Not yet. Target: 50+ countries/regions by 2028, 100+ long term
    What you can buy Listings from Mercari Japan and Mercari Shops — plus Suruga-ya inventory, which Mercari began integrating in December 2025
    Can you sell? No. The Global App is buy-only for overseas users; US sellers get no international shipping route
    Inspection Mercari inspects every item in a Japanese warehouse before international dispatch
    Damage/loss cover Free compensation on all items, per Mercari’s launch release
    Duties Landed cost (duty + tax + fees) quoted at checkout via Zonos
    Consolidation Multiple purchases by the same buyer are consolidated into one parcel to cut shipping — announced as policy; scope inside the US app is not documented
    Coming Optional paid authentication (“Safe Appraisal”), auction-style listings, pre-orders

    The launch promo — 30% off a first purchase (max $25), 25% off trading cards (max $20), 20% off sitewide (max $15) — ended July 5, 2026. If you priced the app during launch week and it looked unbeatable, re-price it. That was a coupon, not a fee structure.

    Note the Suruga-ya line, because it’s a bigger deal than it sounds: it means some Suruga-ya stock is now reachable through the Global App without touching suruga-ya.com’s 40% English-site markup. It is not the full Suruga-ya catalog, and I would not assume parity with suruga-ya.jp.

    The Proxy Route: What Mercari Actually Costs Through Each Service

    These are the numbers that are published, verified, and specific to Mercari — which matters, because two of the four charge a Mercari-specific rate that differs from their headline fee.

    Service Fee on a Mercari purchase (July 2026) Structure
    Buyee ¥500 per order (raised from ¥300 on April 1, 2026) Per order — cheap on big multi-item hauls, brutal on one ¥800 keychain
    ZenMarket ¥800 per Mercari item (since October 1, 2025); ¥500 per Mercari Shops item Per item — the most expensive Mercari route of the four
    Neokyo ¥350 per item + ¥500 packing (under 2 kg; +¥150/kg over) Per item, domestic shipping included in the fee
    FROM JAPAN ¥300 per item plan fee, capped at ¥800 per order from the same store Per item with a cap; two-stage payment

    Sources: Buyee fees, ZenMarket fees, Neokyo fees, FROM JAPAN fees. To see what these fees do to your haul rather than a hypothetical one, put it through our proxy fee calculator — it models the Mercari-specific rates in this table.

    Two things fall out of that table immediately.

    ZenMarket has priced itself out of Mercari. A five-item Mercari haul costs ¥4,000 in service fees at ZenMarket versus ¥2,250 at Neokyo (5 × ¥350 + ¥500 packing) and ¥500 at Buyee. ZenMarket remains an excellent service — it’s my default for mixed hauls from stores — but for Mercari specifically, it is now the wrong tool.

    The Global App’s advantage is exactly one line of that table. It removes ¥350–¥800 per item. On a ¥25,000 figure, that is noise. On six ¥900 gachapon, it is the whole decision. Which means the Global App’s real competition is Buyee’s flat ¥500-per-order — and against that, Mercari’s edge on fees alone is thin. Where it isn’t thin is everything the proxy adds on top of the fee: packing charges, consolidation charges, and the shipping-quote gap.

    One unverified item, flagged honestly: FROM JAPAN charges 0% commission on major stores and 5% on auctions and “other site” requests. Which bucket Mercari falls into is not stated unambiguously on its fee page, and I could not load the page to confirm on July 12 (it returned 403 to automated requests). If you’re routing a large Mercari order through FROM JAPAN, check whether the 5% applies before you commit — on a ¥40,000 item that’s ¥2,000.

    Tariffs: This One’s a Wash, and That’s the Point

    US buyers pay duty either way. The $800 de minimis exemption has been suspended since August 29, 2025 and is still suspended; the current effective rate on most anime merch and TCG from Japan is about 10% (the Section 122 surcharge imposed in February 2026). Full detail in our US tariff guide.

    What differs is plumbing, not price:

    • Global App: Zonos calculates the landed cost and shows it at checkout. Duty prepaid, no courier bill at the door.
    • Proxies: all four moved to DDP (delivered duty paid) — Buyee switched from a flat 15.5% surcharge to category-based rates on April 21, 2026; ZenMarket added US DDP on December 17, 2025 (courier shipping required).

    Both routes prepay. Neither lets you dodge it. Both are exposed to the same July 24, 2026 cliff: the Section 122 surcharge’s 150-day statutory clock runs out that day, and the proposed replacement (a 12.5% Section 301 duty) is not final. Do not treat a duty quote you saw in June as valid in August — on either route.

    The one asymmetry worth knowing: duty is charged on declared value. A proxy declares what you paid the Japanese seller. So does Mercari. Neither route inflates the declared price the way Suruga-ya’s English site does, so this genuinely cancels out.

    Where the Proxy Still Wins (and It’s Not Close)

    1. Consolidation across sites

    This is the whole ballgame. A typical otaku haul is not four Mercari items. It’s a Mercari figure, a Yahoo! Auctions doujin lot, an AmiAmi pre-owned box, and a Suruga-ya game — four sites, one box, one shipping charge. The Global App consolidates Mercari purchases. It cannot touch Yahoo! Auctions, Mandarake, Rakuten, or AmiAmi.

    Shipping and duty are 40–100% of item value on small international orders. Splitting one 3 kg box into three 1 kg boxes costs far more than any service fee you saved. If your haul is cross-site, the proxy wins before you’ve even compared fees.

    2. Seeing the item before it leaves Japan

    Proxies let you buy an inspection. ZenMarket charges ¥500 per item to photograph an item in the warehouse and send you three photos, and you can cancel or complain before it ships. Buyee and Neokyo offer equivalents.

    The Global App inspects every item — for free, and Mercari’s inspection is real, done in its own Japanese warehouse. But it is Mercari’s eyes, against Mercari’s criteria, and Mercari has not published what a failed inspection looks like or how a dispute resolves. For a ¥2,000 prize figure, fine. For a ¥60,000 grail or anything where you’re worried about a bootleg, “trust our warehouse” and “here are three photos, your call” are not the same product. The second one is what proxies sell, and it’s worth ¥500.

    3. Everything that isn’t Mercari

    Yahoo! Auctions sniping. Mandarake’s doujinshi and vintage stock. Suruga-ya’s full Japanese catalog. AmiAmi pre-owned. Rakuten and Amazon Japan store exclusives. None of it is in the Global App, and Mercari has given no indication it intends to become a general-purpose importer. Roughly 70% of Mercari’s cross-border value already comes from hobby and entertainment categories — the company is doubling down on Mercari’s own inventory, not on becoming Buyee.

    4. You don’t live in the US, Taiwan, or Hong Kong

    Then this article is academic and you should go read the proxy comparison. Europeans, Australians, Canadians, Southeast Asia: nothing has changed for you yet.

    Pitfalls

    The “no proxy fee” headline hides shipping. Mercari says the Global App is cheaper than routing through a third-party proxy. That’s plausible and probably true on fee lines. But shipping is the biggest number on any Japan parcel — see what shipping from Japan actually costs by weight and method — and Mercari has not published its international rate card. Check the total at checkout against a proxy’s shipping calculator before you assume. If your app total beats the calculator, order in the app. If not, don’t.

    Coupon-week pricing is not pricing. The 30%/25%/20% launch coupons expired July 5, 2026. Any Reddit thread or YouTube comparison filmed in late June is describing a promotion, not the service.

    Individual Mercari sellers are still individual Mercari sellers. Mercari’s inspection catches damage in transit and gross misdescription. It does not turn a C2C marketplace into a graded storefront. Bootleg figures, “used – like new” that means used, missing box inserts — all still your problem. Our Mercari bootleg red flags guide applies identically on both routes.

    Cancellations happen on both routes. Every Mercari listing is a single item. Between your click and the buyer’s click (yours or the proxy’s), it can be gone. Proxies add a delay; Mercari’s own route is faster here, and that is a genuine, underrated advantage on hot listings.

    Returns and disputes are the biggest unknown. Mercari promises free compensation for damage or loss in transit. What it has not published is how a “wrong item” or “not as described” claim is adjudicated across a border, or whether you can return at all. Until that’s documented, I’d cap what I risk in the app until I’ve had a small order go through cleanly.

    FAQ

    Is the Mercari Global App the same as the Mercari US app?
    No. Mercari US is a separate American marketplace with American sellers. The Global App is a distinct app that surfaces Japanese Mercari and Mercari Shops listings to overseas buyers. Mercari’s own launch release states you can buy from Mercari Japan through it “without having to go through a third-party proxy crossborder service.”

    Does the Global App have the entire Mercari Japan catalog?
    Mercari says the app opens access to Mercari and Mercari Shops in Japan — a marketplace with 4 billion cumulative listings — plus Suruga-ya stock. What it has not published is a list of excluded categories or items, and Japanese sellers require no special setup for cross-border sales, which suggests broad coverage. Assume broad, verify by searching for your specific item, and don’t assume 100%.

    Is Buyee dead now?
    Absolutely not. Buyee is Mercari’s longest-standing official cross-border partner and remains the best tool for Yahoo! Auctions and for the widest site coverage — and its ¥500 per order fee is still the cheapest way to move a large multi-item Mercari haul through a third party. Buyee’s problem is packaging quality, not relevance.

    Which proxy is best for Mercari specifically in 2026?
    Neokyo (¥350/item + ¥500 packing) for many cheap items; Buyee (¥500/order) if the haul is big enough that per-order beats per-item; not ZenMarket, whose ¥800/item Mercari rate is the outlier. Full reasoning in the proxy comparison.

    Will the Global App come to the EU / UK / Australia?
    Mercari’s stated goal is 50+ countries and regions by 2028 and 100+ long-term. No dates have been announced for any specific market beyond the US, Taiwan, and Hong Kong. Treat any specific EU launch date you see online as speculation until Mercari says so.

    Should I wait for the Global App instead of using a proxy?
    If you’re in the US and buying Mercari-only, don’t wait — it’s live, try a small order. If you’re anywhere else, waiting means not buying, and Mercari has given no timeline. Use a proxy.


    Sources & methodology

    Global App facts are from Mercari’s official press releases: the US launch (June 17, 2026) and the cross-border strategy announcement (September 30, 2025), plus Mercari’s Japanese help page on the official cross-border sales program (source of the quoted definition and the list of 40+ partnered proxy operators). Duty handling via Zonos is from the Zonos–Mercari partnership release; launch-coupon terms, the Suruga-ya inventory integration, and the “no US seller route” limitation are from Value Added Resource, Digital Commerce 360 and Impress Watch. Proxy fees are from each company’s official fee page: Buyee, ZenMarket (Mercari rate confirmed by ZenMarket’s own October 2025 fee-change notice), Neokyo, FROM JAPAN. Tariff status is carried over from our US tariff guide, sourced there to CBP and carrier documents.

    Not verified, and stated as such above: Mercari has published no buyer-facing service-fee schedule or international shipping rate card for the Global App, no excluded-category list, and no cross-border returns/dispute policy. FROM JAPAN’s Mercari commission bucket (0% vs 5%) could not be confirmed on July 12, 2026. Anyone giving you a to-the-yen total for the Global App is guessing. Check your checkout screen — that’s the only authoritative number, and it’s the one you’ll pay.

  • How to Buy Doujinshi & Doujin Goods from Japan (2026): Toranoana vs Melonbooks vs BOOTH vs Suruga-ya

    How to Buy Doujinshi & Doujin Goods from Japan (2026): Toranoana vs Melonbooks vs BOOTH vs Suruga-ya

    Last updated: July 12, 2026

    You found an artist on pixiv or X whose work you love. They announced a new doujinshi. You clicked the shop link, hit a wall of Japanese, saw “海外発送不可” in the fine print, and closed the tab.

    Don’t close the tab. Every major doujin shop in Japan is buyable from overseas in 2026 — you just have to know which door to walk through, because each store handles international buyers differently, and none of them makes it obvious.

    I live in Japan and buy doujinshi the boring way: in person at Toranoana and Melonbooks in Akihabara and Ikebukuro, and online when I miss a release. This guide is what I’d tell a friend abroad who asked “okay, but how do I get this book?” One scope note: this guide covers all-ages works only.

    The short answer: which store, when

    Here’s the decision in thirty seconds. The rest of the article is the detail.

    • The book just came out (or is on pre-order)? Buy it new from Melonbooks or Toranoana through a proxy service. Toranoana publishes an official list of approved proxies; Melonbooks requires a proxy too.
    • The artist sells directly on BOOTH? Best option when available. Digital editions can be bought from overseas with a regular credit card, no proxy needed. Physical items ship through BOOTH’s official Buyee integration.
    • The book sold out months or years ago? Go secondhand: Suruga-ya (which has an English site that ships internationally) or Mercari via a proxy.
    • It was an event-only item that never hit shops? Auctions and secondhand — more on that near the end, and in full in our guide to getting Comiket exclusives after the event.

    One mental model ties this together: doujinshi have a lifecycle. New → in print at Melon/Tora → sold out → secondhand at Suruga-ya and Mercari. Where you should shop depends entirely on where your book is in that cycle.

    The four stores compared

    Toranoana Melonbooks BOOTH Suruga-ya
    What it is Major doujin retailer, now primarily online Major doujin retailer, online + physical stores pixiv’s creator marketplace — artists sell directly Japan’s biggest secondhand hobby chain
    New or secondhand New releases & pre-orders New releases & pre-orders New (and digital) from the creator Secondhand, some new old stock
    Ships overseas directly? No — Japan addresses only No Digital: yes. Physical: via official Buyee integration JP site: no. English site (suruga-ya.com): yes
    Proxy support Official list of approved agencies (Buyee, ZenMarket, tenso.com, AOCS, RAKUFUN, JPGOODBUY) Proxy required; Buyee publishes an official how-to Buyee is the officially integrated partner Any proxy for the JP site; none needed for the English site
    Payment (via the usual route) Through your proxy (card/PayPal balance) Through your proxy Overseas credit cards (Visa/MC/JCB) for digital; Buyee checkout for physical Card/PayPal on the English site (PayPal is the community-recommended option)
    English interface No No Yes (booth.pm/en) Yes (suruga-ya.com)

    Now the detail on each, because the table hides the traps.

    Toranoana: the new-release standard, proxy-only

    Toranoana (“Tora” to everyone) is one of the two pillars of doujin retail. If a circle does a shop release at all, odds are good it’s here. Since scaling back its physical stores, Tora has been overwhelmingly an online operation — which is good news for you, because the online catalog is the whole store.

    The catch: Toranoana does not ship overseas, full stop. You need a Japanese address, which in practice means a proxy or forwarding service. Unusually, Tora maintains an official list of approved services: AOCS, ZenMarket, RAKUFUN, Buyee, JPGOODBUY, and tenso.com. Stick to that list — Tora has publicly warned against unapproved forwarders, and orders through random services risk cancellation.

    Two flavors of service on that list:

    • Proxy purchase (ZenMarket, Buyee, AOCS): paste the product URL and they buy it for you. Easiest if you don’t want a Toranoana account. AOCS publishes its own English guide.
    • Forwarding (tenso.com): make your own Toranoana account, set your tenso-issued Japanese address, and order yourself. Slightly cheaper, slightly more Japanese-language friction.

    Know before you buy: once an item leaves Japan via a forwarder, Toranoana will not accept returns or exchanges — misprints and shipping damage become your proxy’s problem, or nobody’s. (Taiwan residents: Tora runs a dedicated Taiwan store instead.)

    Best for: new releases and pre-orders, especially from established circles. Pre-orders matter — popular print runs sell out fast, and Tora lists them well before release day.

    Melonbooks: the other pillar — same deal, slightly pricklier

    Melonbooks is Toranoana’s eternal rival, and for many circles it’s the primary shop outlet — plenty of artists stock Melon and not Tora, or put their bonus items (bromides, papers) with one and not the other. Check both before assuming a book isn’t available.

    Like Tora, Melonbooks doesn’t ship overseas and doesn’t take non-Japanese payment methods. Proxy required. Buyee publishes an official Melonbooks guide and even has an “Add to Buyee” flow for it; ZenMarket, FROM JAPAN, and the other major proxies all handle Melon orders routinely. Japanese doujin artists themselves now regularly point overseas fans to Buyee — it’s become the de facto standard answer when someone replies “how do I buy this from the US?” under a release announcement.

    One caveat: community reports (see the long-running MyFigureCollection thread on forwarding services) mention Melonbooks occasionally canceling orders sent to recognized forwarding addresses when an item is flagged Japan-only. It’s the exception, not the rule, but it’s a reason to prefer a full-service proxy over a bare forwarding address for Melon specifically.

    Best for: new releases, and it’s the store to check when Tora doesn’t have the book. Compare bonus items (“特典” / tokuten) across both — the same book can come with different extras depending on the shop.

    BOOTH: buy directly from the artist (and skip the proxy for digital)

    BOOTH is pixiv’s marketplace where creators run their own storefronts. It’s the closest thing to handing money directly to the artist, and it’s the most overseas-friendly of the four by a wide margin:

    • Digital items — no proxy needed. PDFs, digital art books, voice works: buy them from anywhere with a Visa, Mastercard, or JCB card tied to your pixiv account, download immediately. If the artist sells a digital edition, this is the fastest and cheapest route that exists, and 100% of what you pay (minus platform fees) goes to the creator.
    • Physical items — official Buyee integration. BOOTH has had a formal partnership with Buyee for years: an “Add to Buyee cart” flow buys the item domestically and forwards it to you. From the artist’s side it counts as a domestic sale, so individual creators don’t have to figure out customs forms — which is exactly why most of them never enable their own international shipping.
    • English UI. BOOTH runs a proper English site, so you can search and browse without the copy-paste gymnastics the other stores demand.

    The trade-off: BOOTH is only as complete as each artist makes it. Many circles sell shop stock through Tora/Melon and keep BOOTH for leftovers, digital editions, or nothing at all — and listings vanish whenever the artist closes them.

    Best for: digital doujinshi (buy directly, today) and physical items from self-distributing artists. Check whether your artist links a BOOTH shop in their pixiv or X profile before paying proxy fees anywhere else.

    Suruga-ya: the secondhand ocean — and the one with an English site

    Suruga-ya is where doujinshi go after they sell out. Its secondhand catalog is enormous — decades deep, across fandoms mainstream and microscopic — and prices for non-hyped books are often lower than the original cover price.

    Suruga-ya is also the only store here with a direct-to-overseas option: the English site at suruga-ya.com ships internationally and takes card or PayPal (shipping fee details here). But read the fine print before celebrating:

    • Smaller catalog. The English site only sells stock held at the main warehouse, so it’s a subset — often a small subset — of what suruga-ya.jp shows. (MFC’s detailed English-site review covers the gaps well.)
    • Marked-up prices. The same item frequently costs more on the English site than on the Japanese one. Sometimes the convenience is worth it; on bigger orders, the JP site + proxy math can win. Run both numbers — we ran them item by item in our Suruga-ya English site vs proxy comparison.
    • Payment quirks. Community consensus says use PayPal — overseas credit cards have a history of triggering cancellations.

    So Suruga-ya is really two stores: the convenient English one (search in romaji, ship direct, pay markup) and the full Japanese one (bigger catalog, better prices, proxy and Japanese search terms required). Serious hunters end up on suruga-ya.jp through a proxy — but for a first doujinshi purchase, the English site is the lowest-friction entry point in this entire article.

    Best for: anything sold out, older fandoms, back-catalog binges on a circle you just discovered.

    The lifecycle strategy: match the store to the book’s age

    This is the part most guides skip, and it’s the part that actually saves you money and heartbreak.

    Phase 1 — Announcement/pre-order. The circle announces on X or pixiv; shop links go up on Melonbooks and/or Toranoana. Act now and pre-order through your proxy. First printings of popular books can sell out on release day, and doujinshi have no guaranteed reprint, ever — a reprint happens only if the artist personally decides to do one.

    Phase 2 — In print (release to a few months after). Still on Melon/Tora shelves. Buy new at cover price plus proxy fees. This is the window where buying is easy and the artist gets paid.

    Phase 3 — Sold out. Melon and Tora listings go gray. Now you’re in secondhand territory: search Suruga-ya first (both sites), then Mercari through a proxy — Buyee is integrated directly into Mercari Japan, making it the smoothest route. Prices follow demand, not cover price: an obscure book might be ¥300, a legendary one ¥10,000+.

    Phase 4 — Rare. Not on Suruga-ya, not on Mercari. Set alerts (Suruga-ya saved searches; Mercari alerts via proxies like ZenMarket), check Yahoo! Auctions via proxy, and be patient. Collections get sold off constantly — the book will surface; the question is whether you see it first.

    The strategic takeaway: new books are a speed game, old books are a patience game. Decide which game you’re playing before you start.

    How to actually find things: Japanese search survival kit

    The single biggest wall isn’t shipping — it’s that Toranoana, Melonbooks, and most of Suruga-ya’s catalog are searchable only in Japanese. Here’s how to get around it without learning the language.

    1. Search by circle name, not artist name. Doujinshi are published under a circle (サークル) name, which is often different from the artist’s handle. Find it on the artist’s pixiv profile, X bio, or the colophon page of any book they’ve made. Search shops with the circle name in Japanese script.

    2. Harvest the Japanese text — never type it. You don’t need to write Japanese, only to copy-paste it accurately:
    – Copy the circle/artist name directly from their pixiv or X profile.
    – Copy series and character names from the Japanese Wikipedia article (switch language on the English article’s sidebar) or from pixiv’s tag pages.
    – Paste into the shop’s search box. Done.

    3. Use the 「◯◯ 同人誌」 pattern on Google. Searching Google for [series name in Japanese] 同人誌 (doujinshi) or [circle name] 通販 (mail order) often lands you directly on the Tora/Melon product page, skipping the shop’s own search entirely. Adding とらのあな or メロンブックス to the query narrows it further.

    4. Romaji is a trap — mostly. Typing “Marukawa” won’t find 丸皮. The exceptions: BOOTH’s English site handles romaji reasonably well, and Suruga-ya’s English site is built for it. Everywhere else, paste real Japanese.

    5. Learn to recognize five words on sight. You don’t need to read them, just recognize them: 新刊 (new release), 既刊 (back catalog), 予約 (pre-order), 品切れ/完売 (sold out), 特典 (bonus item). These five cover 90% of the status information on any product page.

    6. Machine translation is fine for pages, risky for search. Chrome’s page translation makes product pages navigable, but don’t trust it to generate search terms — translated titles rarely match the real Japanese title. Harvest, paste, browse translated.

    Event exclusives: the hard mode (a preview)

    Some items never reach any shop: Comiket-only books, event-limited goods sets, “会場限定” (venue-limited) items. If your artist announces something is event-only, the shop pipeline above won’t help.

    The short version: your options are the artist’s own post-event BOOTH sales (increasingly common — many circles list event leftovers online within a week or two) and the secondhand market, where event items hit Mercari and Yahoo! Auctions the same weekend at scalped prices, then drift downward over the following months. Event exclusives deserve their own playbook, and Comiket has one: how to get Comiket exclusives after the event covers shop restock timing, on-site buying agents, and the Japanese words that tell you whether an item is coming online at all. For now: if it’s event-only, wait for the artist’s own online sale before paying a scalper.

    Etiquette: how to be a buyer artists are glad to have

    Doujin is a hobbyist culture operating in a deliberately maintained gray zone, and it runs on norms as much as rules. As an overseas buyer, you’re a guest in it. A few things that matter:

    • Don’t share scans. Uploading or requesting scanned doujinshi is the most damaging thing a fan can do here. Print runs are tiny and self-funded; scans are books the artist can’t sell, and more than a few artists have quit over it. Buy the book, keep the files to yourself.
    • Don’t resell for profit — and don’t feed people who do. Buying multiples to flip is despised in this culture (the word to know is 転売, tenbai). If an in-print book is available from the artist and from a marked-up flipper, buy from the artist.
    • Secondhand itself is fine. Used copies of genuinely sold-out books are a normal, accepted part of the ecosystem. Nobody expects you to time-travel to a 2015 release day.
    • Don’t pressure artists about overseas shipping. Replying to a release announcement with “ship worldwide please!!” puts a hobbyist in an awkward spot. They’ve usually already answered — check their profile for a BOOTH link or a Buyee mention.
    • A quiet thank-you goes a long way. A short reply or fan message after your book arrives — plain English is fine — is the kind of feedback that keeps small circles publishing.

    FAQ

    Is it legal to buy and import doujinshi?
    Buying all-ages doujinshi and shipping them abroad is routine — proxies handle thousands of these packages daily. Some items are flagged Japan-only by the shop, in which case the proxy will refuse them.

    What does it actually cost?
    Rough math for one ¥800 book via proxy: item ¥800 + proxy fee ¥300–500 + domestic shipping ¥300–600 + international shipping ¥1,000–2,500 depending on method and destination. Consolidating several books into one shipment is the biggest cost saver — order in batches. To total up a specific stack of books, run it through our proxy fee calculator.

    Which proxy should I use?
    For Toranoana, pick from the official list (Buyee, ZenMarket, tenso.com, AOCS, RAKUFUN, JPGOODBUY). For Melonbooks and Mercari, Buyee has the deepest official integration. Fees differ by shipment size; we compare them in our proxy service comparison.

    The book I want is sold out everywhere. Will it be reprinted?
    Only if the artist chooses to — there’s no publisher to force a reprint. Watch their X/pixiv for reprint announcements (再版 / 再販) and set Suruga-ya and Mercari alerts meanwhile.

    Can I read these without knowing Japanese?
    That’s between you and your dictionary app, but plenty of collectors buy for the art alone. Camera-based translation apps have made “read as you go” genuinely viable.

    Do these stores sell things besides books?
    Yes — acrylic stands, keychains, prints, and full goods sets flow through the same four stores and the same proxy routes. Everything here applies to doujin goods, not just doujinshi.


    Sources

  • US Tariffs on Anime Merch from Japan (July 2026 Update): What Collectors Actually Pay

    Last updated: July 25, 2026. Tariff policy has changed roughly every three months since mid-2025, and it will change again. Check the date above before acting on anything in this article. What changed on July 24: the 10% Section 122 surcharge expired on schedule and was replaced the same minute by new Section 301 forced-labor duties. For Japan-origin goods the rate is now 12.5%, up from 10%. There was no duty-free gap.

    This article is general information, not legal or customs advice. The final call on any individual package belongs to US Customs and Border Protection (CBP) and the carrier handling your shipment.

    The short version: what you pay right now

    If you order anime figures, trading cards, or other hobby goods from Japan today, here is the situation as of July 25, 2026:

    • Every package pays duties, no matter how cheap it is. The $800 de minimis exemption — the rule that used to let small packages enter the US duty-free — has been suspended since August 29, 2025, and the suspension survived the Supreme Court ruling that struck down the tariffs it originally rode in on. On June 24, 2026 CBP made the suspension indefinite by interim final rule, and the statutory exemption is set to be abolished outright on July 1, 2027. Treat it as gone.
    • The effective tariff on most anime merch from Japan is 12.5%. Since 12:01 a.m. EDT on July 24, 2026, Japan-origin goods carry new Section 301 forced-labor duties, set for Japan at the higher of 12.5% or the item’s regular MFN rate. Most figures and toys (HTS heading 9503) and trading cards carry a 0% MFN rate, so 12.5% is the whole tariff. This replaced the 10% Section 122 surcharge that had run since February 24 — your duty line went up by 2.5 points last week.
    • On top of the duty, someone charges a processing fee. Either your shop builds it into a DDP (Delivered Duty Paid) surcharge at checkout, or the carrier bills you a disbursement fee on arrival — FedEx charges $15 or 2% of duties, whichever is higher as of January 2026, and UPS charges 3.5% with a $14 minimum.
    • All the major shops and proxies are shipping to the US again. The chaos of autumn 2025 — when Japan Post, Good Smile, AmiAmi, and HLJ all suspended US shipments at once — is over. Details and resumption dates are in the shop table below.
    • The July 24 cliff came and went without a gap. Section 122 hit its 150-day statutory limit and died at 12:01 a.m. EDT on July 24. USTR signed off on the replacement the day before, and the new duties began the same minute the old surcharge lapsed. Unlike Section 122, Section 301 carries no 150-day clock and no 15% ceiling, so this rate can sit unchanged indefinitely.

    If you were waiting for the July 24 dust to settle before ordering: it has settled. Packages are moving normally and the math is stable again — just 2.5 points more expensive than it was last week. The one genuinely open question is a second USTR investigation that also names Japan; read the section below before committing to a pre-order that ships in 2027.

    Timeline: how we got here (July 2025 → now)

    Date What happened
    Jul 30, 2025 Executive order signed suspending the $800 de minimis exemption for all countries, effective Aug 29. Japanese goods face the ~15% IEEPA “reciprocal” tariff.
    Aug 27, 2025 Japan Post suspends most US-bound mail because it cannot collect duties. Good Smile, AmiAmi, HLJ, and others pause US shipping within days.
    Aug 29, 2025 De minimis suspension takes effect. Every package to the US now owes duties on entry.
    Sep 8, 2025 Good Smile resumes US shipping with higher shipping charges.
    Oct 22, 2025 AmiAmi resumes US shipping via ECMS and Surface Premium (duty prepaid).
    Oct 27, 2025 HLJ resumes with DDP options via DHL, FedEx, and ECMS.
    Dec 17, 2025 AmiAmi adds non-DDP DHL back (you pay the carrier on delivery).
    Feb 20, 2026 The Supreme Court rules the IEEPA tariffs unlawful. The administration terminates them the same day — and immediately imposes a 10% global surcharge under Section 122, while issuing a new executive order continuing the de minimis suspension on a different legal basis. The surcharge (Proclamation 11012) took effect Feb 24, starting its 150-day clock. Net effect for Japan: ~15% → 10%.
    Apr 14, 2026 Japan Post resumes accepting all US-bound mail, on condition that senders prepay duties to CBP through an approved app (Zonos Prepay). Documents and gifts under $100 remain duty-free. Full EMS convenience hasn’t returned, but the door is open again.
    Apr 21, 2026 Buyee switches from its flat 15.5% DDP surcharge to category-based duty rates.
    May 7, 2026 The Court of International Trade rules the Section 122 surcharge invalid.
    May 12, 2026 The Federal Circuit stays that ruling. CBP keeps collecting the 10% from everyone except the three named plaintiffs while the appeal proceeds.
    Jun 24, 2026 CBP issues interim final rules indefinitely suspending de minimis for postal and all other modes, and creating a new informal entry process for mail.
    Jul 23, 2026 USTR announces final action in its forced-labor Section 301 investigations: duties of 10% or 12.5% on 60 economies covering 99.4% of US imports.
    Jul 24, 2026 Section 122 expires at 12:01 a.m. EDT and the Section 301 duties take effect the same minute. Japan lands at the higher of 12.5% or its MFN rate. CBP’s new postal informal entry process starts the same day, and two small businesses sue at the CIT to block the new duties.

    Two things stand out from this timeline. First, every time a tariff has been struck down or timed out, a replacement under a different statute has appeared within days — and on July 24, within the same minute. Betting on a court ruling or a sunset clause to make your figures duty-free has not paid off once in two years. Second, the industry adapted fast: within two months of the August 2025 shutdown, every major shop had a working duty-prepaid pipeline.

    What you actually pay: three real-world examples

    Assumptions: the item is a typical anime figure or sealed TCG product (0% base duty), the current 12.5% Section 301 duty applies, and shipping cost is excluded from the duty calculation for simplicity (some carriers and shops calculate duty on item value only; check your shop’s terms, as a few include shipping in the dutiable value). Numbers are estimates — the exact figure on your bill depends on the shop, carrier, and how CBP classifies the item. To put your own order through the same math — service fees, shipping and the duty line together — use our proxy fee calculator.

    Scenario A: $50 prize figure or booster box

    Route Duty Fees Total added % of item price
    DDP shop (AmiAmi ECMS, HLJ DDP, GSC) ~$6 built into checkout surcharge ~$6–10 13–20%
    Non-DDP courier (e.g., AmiAmi DHL) $6.25 ~$15 carrier disbursement fee ~$21 ~42%

    Takeaway: on cheap items, the carrier’s flat disbursement fee hurts far more than the tariff itself. For a $50 order, always pick a DDP option, or bundle several items into one box so the flat fee is spread across more value — consolidation and carrier choice are worth more than the tariff here, and we cover both in our guide to the cheapest ways to ship from Japan.

    Scenario B: $150 scale figure pre-order

    Route Duty Fees Total added % of item price
    DDP shop ~$19 built in ~$19–24 13–16%
    Non-DDP courier $18.75 ~$15 ~$34 ~22%
    Proxy with prepaid duty (Buyee/ZenMarket) category rate ≈ 12.5–15% proxy service + prepay fees ~$22–32 15–21%

    Takeaway: this is the sweet spot where all routes converge on “roughly 13–16% extra.” Budget that into every pre-order and you won’t be surprised.

    Scenario C: $500 grail (big scale figure, PSA-graded card)

    Route Duty Fees Total added % of item price
    DDP shop ~$63 built in ~$63–75 13–15%
    Non-DDP courier $62.50 $15 (FedEx: 2% of the duty is under $15, so the minimum applies) ~$78 ~16%
    Non-DDP UPS $62.50 3.5% of outlay, $14 min ~$77 ~15%

    Takeaway: on expensive items the percentage settles near the raw tariff rate, and the DDP-vs-COD gap narrows. What matters more here is declared-value accuracy and insurance, not the fee structure.

    One more scenario worth knowing: bona fide gifts valued at $100 or less sent through the post remain duty-free under the current postal rules. That does not make it legal to have a shop mark your $500 order as a “gift” — misdeclaration risks seizure — but genuine gifts from friends or family in Japan still have a duty-free lane. CBP’s June 2026 rules left that allowance and the $200 personal-article allowance untouched: they sit in a different part of the statute from the $800 de minimis provision that was suspended.

    Shop-by-shop status (as of July 25, 2026)

    Shop / Proxy US shipping status Method Since
    Good Smile (GSC) Shipping Duties handled up front; US shipping charges raised to cover costs. Tariff FAQ Sep 8, 2025
    AmiAmi Shipping DDP via ECMS and Surface Premium (since Oct 22, 2025); non-DDP DHL also available — you pay duty + ~$15+ fee on delivery. Announcements Oct 22 / Dec 17, 2025
    HobbyLink Japan (HLJ) Shipping DDP via DHL, FedEx, and ECMS. HLJ blog Oct 27, 2025
    Buyee Shipping DDP mandatory for US. Flat 15.5% surcharge from Aug 2025; category-based duty rates since Apr 21, 2026. Notices Aug 2025
    ZenMarket Shipping Duty prepayment on US-bound courier parcels (DHL/UPS/FedEx), roughly 15% charged at checkout. Announcement 2025 (prepay introduced Aug; mandatory rollout completed by Dec)
    Japan Post (direct mail from Japan) Accepting all mail types again Sender must prepay duties via a CBP-approved app (currently Zonos Prepay); gifts ≤ $100 duty-free. Since Jul 24, 2026 inbound mail up to $2,500 also moves through CBP’s new postal informal entry process Apr 14, 2026

    Practical notes:

    • “DDP” does not mean “no fees.” It means duties are collected before shipment instead of at your door. Shops and carriers still take a handling margin, which is why DDP surcharges (like Buyee’s old flat 15.5%) run above the raw tariff rate.
    • Any surcharge table you saw before July 24 is stale. As of July 25, none of the major shops or proxies had published a revised duty schedule reflecting the 12.5% rate. Read the duty line on your own checkout screen rather than trusting a percentage quoted in a blog post — including the ones in this article, which are calculated from the published tariff rate, not copied from shop price lists.
    • DDP surcharges are usually non-refundable if rates drop. When Japan’s rate fell from 15% to 10% in February, prepaid surcharges on already-shipped orders generally weren’t recalculated. The reverse also applies: a rise like July’s typically shows up as a higher duty line at shipment on pre-orders you placed months ago, not as a cost the shop absorbs.
    • Private sellers on eBay, Mercari, and small shops vary wildly — some use Japan Post’s new prepay flow, some use couriers, some quietly stopped shipping to the US. Ask before you bid.

    What replaced Section 122 on July 24

    Section 122 was a 150-day instrument from the start, and it hit that wall at 12:01 a.m. EDT on July 24, 2026. The administration had the succession ready: USTR announced final action in its forced-labor Section 301 investigations on July 23, and the new duties began the moment the old surcharge lapsed. Here is what is now in force:

    1. The legal basis moved from Section 122 to Section 301. The new duties come out of USTR investigations into 60 economies’ failure to ban imports produced with forced labor. They cover 99.4% of US imports and are collected under new HTSUS Chapter 99 headings 9903.05.20 through 9903.06.21.
    2. Japan pays the higher of 12.5% or its MFN rate. Japan sits in a small group with the EU, Taiwan, Korea and Switzerland that got a “net of MFN” calculation rather than a flat add-on, which under last year’s US–Japan agreement holds the combined rate at 12.5% including existing duties. For figures, toys and cards — all 0% MFN — that works out to a flat 12.5%. Seventeen other economies were assigned 10%; the remaining 38, China among them, got 12.5% stacked on top of MFN.
    3. Section 232 goods and a list of exclusions are carved out. Steel, aluminium, copper, vehicles, wood and semiconductor products already covered by Section 232 are excluded, along with civil aircraft, pharmaceuticals, humanitarian donations, and books, publications, films and other informational materials. Nothing in the annexes exempts Chapter 95 toys and games, so figures, model kits, plushies and sealed card products are squarely covered.
    4. There is no expiry date and no rate ceiling this time. Section 122 was capped at 15% and 150 days. Section 301 has neither limit, so the pressure that an approaching sunset used to create is gone. This rate can sit where it is indefinitely.
    5. The “on the water” grace period applied to ocean freight only. Goods loaded onto a vessel and already in transit before July 24 escaped the new duty if they were entered for consumption before July 28. Air and courier shipments got nothing — if your parcel cleared on or after July 24, it paid 12.5%.
    6. The courts are not finished. Two small businesses sued at the Court of International Trade on July 24, arguing USTR cannot lift an expired tariff into a different statute by applying near-identical rates to 60 very different economies without country-specific findings. Separately, the CIT held Section 122 unlawful back in May, and the Federal Circuit appeal — including the question of refunds for duties collected under it — is still live. None of this helps a hobbyist: refund rights attach to formal customs entries, not to the informal postal and courier entries collectors actually use.

    The next thing to watch

    The forced-labor cases were only half of what USTR opened on March 11, 2026. A second Section 301 track on structural excess manufacturing capacity covers 16 economies — Japan among them — and had produced no determination as of July 25. That is the live risk to the 12.5% figure above: if it lands with a duty of its own on Japanese goods, hobby imports could be hit a second time, and there is no statutory cap to stop it.

    Two smaller dates matter for anything sent by post. CBP’s new informal entry process for mail valued at $2,500 or less started on July 24, which means duty on Japan Post parcels is now assessed through a worksheet the inbound carrier has to file rather than improvised at delivery — expect fewer packages to slip through unbilled. Enforcement of most of that rule’s exclusions begins October 22, 2026. And the statutory de minimis exemption is scheduled for outright repeal on July 1, 2027, which forecloses any quiet return of the $800 threshold.

    What this means in practice: for in-stock items there is nothing left to wait for. 12.5% is the number, and waiting no longer has an upside — the sunset that might have produced a duty-free window is spent. For pre-orders shipping in 2027, budget for the possibility of more than 12.5%, and prefer shops that charge duty at shipment over ones that lock in a surcharge at order time. We will update this page when the excess-capacity determination lands.

    FAQ

    Is the $800 de minimis exemption coming back?
    No. The suspension survived a Supreme Court loss (via a new executive order on different legal authority), CBP made it indefinite by interim final rule on June 24, 2026, and the statutory exemption itself is set to be repealed on July 1, 2027. Litigation continues, but plan every purchase assuming duty applies.

    Do I pay tariffs on used/pre-owned items or items under $20?
    Yes. With de minimis suspended, there is no value floor. Duty applies to the declared value of used goods just like new ones. The only meaningful exception is bona fide gifts of $100 or less sent by post.

    My package arrived and nobody billed me anything. Did I get lucky?
    It happens — clearance is inconsistent, especially on postal and low-value courier shipments. Carriers can also bill duties weeks after delivery, so don’t spend that money yet. This under-collection is exactly what CBP’s new postal entry process, live since July 24, 2026, is designed to stop — expect it to happen less often from here.

    Are trading cards taxed differently from figures?
    Both typically carry a 0% base (MFN) duty rate, so under the current regime both effectively pay the same 12.5%. Buyee’s category-based system may show slightly different rates per category. Graded-card slabs are still cards for classification purposes, but high declared values attract more customs attention.

    Are doujinshi, manga and art books hit by the 12.5% too?
    Possibly not. The July 24 Section 301 action carves out “informational materials,” which customs advisories describe as covering books, publications, films and media, and printed matter generally carries a 0% MFN rate as well — so a book-only shipment can legitimately land at zero duty. Don’t bank on it: whether a parcel gets the exclusion depends on how it is classified and on the filer applying the right Chapter 99 code, and a mixed box of books plus a figure will not be treated as all books. If you are billed duty on a book-only order, it is fair to ask the shop or carrier to check the classification.

    Should I use a US forwarding address to dodge the tariff?
    No — that changes nothing. Duty is assessed when goods enter the US, regardless of the final delivery address. Freight forwarders are subject to the same rules, and some now refuse Japan-origin hobby shipments precisely because of duty-collection liability.

    Will I get a refund if the courts strike these tariffs down for good?
    Realistically, no. Section 122 was ruled invalid by the CIT in May 2026 and then expired in July, and the Federal Circuit appeal — including whether importers other than the named plaintiffs get refunds — is still pending. The replacement Section 301 duties were challenged at the CIT on the day they took effect, and that suit also asks for refunds with interest. But refund claims attach to formal customs entries; the informal postal and courier entries collectors use don’t preserve them. Any relief that lands will go to commercial importers, not to your figure order.

    Is buying from Japan still worth it?
    For most collectors, yes. The yen remains historically weak (around ¥163/USD in late July 2026), which for dollar-based buyers offsets far more than the 12.5% tariff compared with 2021-era exchange rates. Japanese retail and secondhand prices for figures and TCG singles are also frequently below US market prices by more than the tariff margin — though not in every category, as our figure price data for July 2026 shows. Do the math per item — but the tariff alone rarely flips the answer.


    Sources